Role: Art Director and Lead Animator (onsite/offsite) for various MS events from MGX, Ignite, and Ready (2015-2020).
Task: Responsible for preparing art direction and concepts, storyboards, and graphics package look/feel in motion graphics and show opening experiences.
Production Company: Publicis Experiences Seattle.
Application: C4D, Adobe Creative Suite (After Effects, Photoshop, Illustrator), and Figma.
The Concept – Through the Eyes of Motion and Design
My designs for these projects were deeply inspired by the forces of nature—gravity, metal, and electricity—woven together with the principles of technology and geometric forms. At the heart of the concept is an analogy: symmetry and elementary particles can be expressed through simple, elegant visuals that become striking when brought to life on large screens and within immersive environments.
My designs for these projects were deeply inspired by the forces of nature—gravity, metal, and electricity—woven together with the principles of technology and geometric forms. At the heart of the concept is an analogy: symmetry and elementary particles can be expressed through simple, elegant visuals that become striking when brought to life on large screens and within immersive environments.
One example of this concept in action was the design of a 360-degree photo booth experience. By applying the same visual principles—dynamic particle motion, symmetrical geometry, and the interplay of positive and negative space—the booth became more than just a photo station; it became a fully immersive moment within the event. The motion-driven design responded to the audience’s movement, creating a sense of interaction and engagement that pulled them into the visual narrative.
In addition, our team integrated the animation visuals across large-format LED screens, adapting the motion design into various screen ratios and layouts throughout the venue. Whether displayed on ultra-wide stage backdrops, vertical towers, or wraparound LED walls, the visuals maintained their cohesion—creating a consistent, visually rich atmosphere that connected every corner of the space.
All of the design and product was designed during my role as an art director at PBJS/Publicis Experiences.