As an art director, I led the creation of complete visual identity systems for Microsoft events from 2015 to 2020. I crafted opening themes, developed supporting graphics, designed ending sequences, and built full graphic packages tailored for each event’s purpose and audience. In each project, I built the concept and storyboard from start to finish, ensuring a strong creative foundation that guided the entire design process. I worked closely with cross-functional teams to ensure every visual element—from motion sequences to static assets—aligned with the brand while delivering a cohesive and engaging experience. I took pride in translating abstract ideas into bold visual stories that set the tone and left a lasting impression.
Role: Art Director and Lead Animator (onsite/offsite) for various MS events from MGX, Ignite, and Ready (2015-2020). Production Company: Publicis Experiences Seattle. Application: C4D, Adobe Creative Suite (After Effects, Photoshop, Illustrator), and Figma.
One example of this concept in action was the design of a 360-degree photo booth experience. By applying the same visual principles—dynamic particle motion, symmetrical geometry, and the interplay of positive and negative space—the booth became more than just a photo station; it became a fully immersive moment within the event. The motion-driven design responded to the audience’s movement, creating a sense of interaction and engagement that pulled them into the visual narrative.
In addition, our team integrated the animation visuals across large-format LED screens, adapting the motion design into various screen ratios and layouts throughout the venue. Whether displayed on ultra-wide stage backdrops, vertical towers, or wraparound LED walls, the visuals maintained their cohesion—creating a consistent, visually rich atmosphere that connected every corner of the space.
All of the design and product was designed during my role as an art director at PBJS/Publicis Experiences.