Microsoft MGX FY17

Role: Art Director - Motion Designer - 2D + 3D Production Company: Publicis XP Client: Microsoft Theme: Digital Transformation Task: Collaborating with creative director and writer in coming up with a visual graphics package for the MGX (Microsoft Global Exchange) annual event from the opening animation until the graphic presentation. Tools: Adobe Suite - AE, PSD, Ai. 3D - C4D. 3D FX - X-Particles + Particular

The Concept:

Transporting the audiences into a submerged journey of 3 different eras of technology. From the era of mechanic engineering, electrical invention and transforming into an era of digital world. The concept is trying to explain how Microsoft is part of the evolution that transforms human engineering into a better technology.

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