This project is a visual branding work that was commissioned by Myoonet; a startup technology company in Seattle that is trying to promote collaboration in business, telemedicine, entertainment, and remote learning using their integrated systems and the advanced technology of cloud and data center.
The creative approach was to provide visual branding that could interpret the word Myoonet; the god of light. Collaborating with the creative director, we came up with the concept of ‘Black Swan’; a common term that is used as an entity that makes a breakthrough through different categories.
The concept evolved by using the word ‘breakthrough’ but to make it resonating with the idea of technology, I came up with the visual of ‘fiber-optic’ that is natural, organic and fluid.
The task was to create and provide a complete visualization package from branding, website, mobile application, stationery, and printing materials.